A US-based language monitoring group crowned Web 2.0 as the one-millionth word or phrase in the English language yesterday, although other linguists slammed it as a stunt.

The Global Language Monitor, which uses a math formula to track the frequency of words and phrases in print and electronic media, said Web 2.0 appeared over 25,000 times in searches and was widely accepted, making it the legitimate, one-millionth word.

It said Web 2.0 started out as a technical term meaning the next generation of World Wide Web products and services but had crossed into far wider circulation in the last six months.

Other linguists, however, denounced the list as pure publicity and unscientific, saying it was impossible to count English words in use or to agree on how many times a word must be used before it is officially accepted.

"I think it's pure fraud ... It's not bad science. It's nonsense," Geoffrey Nunberg, a linguistics professor at the University of California at Berkeley, told reporters.

Paul JJ Payack, president of the Global Language Monitor, brushed off the criticism, saying his method was technically sound. "If you want to count the stars in the sky, you have to define what a star is first and then count. Our criteria is quite plain and if you follow those criteria you can count words. Most academics say what we are doing is very valuable," said Payack.

He has calculated that about 14.7 new English words or phrases are generated daily and said the five words leading up to the millionth highlighted how English was changing along with current social trends.

"Some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK," said Payack.

Here are five other contenders:

(Agencies)