<tt id="6hsgl"><pre id="6hsgl"><pre id="6hsgl"></pre></pre></tt>
          <nav id="6hsgl"><th id="6hsgl"></th></nav>
          国产免费网站看v片元遮挡,一亚洲一区二区中文字幕,波多野结衣一区二区免费视频,天天色综网,久久综合给合久久狠狠狠,男人的天堂av一二三区,午夜福利看片在线观看,亚洲中文字幕在线无码一区二区
          English 中文網(wǎng) 漫畫網(wǎng) 愛新聞iNews 翻譯論壇
          中國(guó)網(wǎng)站品牌欄目(頻道)
          當(dāng)前位置: Language Tips > 雙語(yǔ)新聞

          超市里暗藏的那些“潛規(guī)則”
          Healthy eating: The mind games of supermarkets

          [ 2014-10-14 11:27] 來(lái)源:中國(guó)日?qǐng)?bào)網(wǎng)     字號(hào) [] [] []  
          免費(fèi)訂閱30天China Daily雙語(yǔ)新聞手機(jī)報(bào):移動(dòng)用戶編輯短信CD至106580009009

          Anne Escaron, a public health researcher at the University of California, Los Angeles, has co-authored a review of studies into supermarket interventions for promoting healthy shopping that stretch back over 40 years. She says that, in general, the more angles covered by the interventions, the more successful they have been overall in shifting consumers' habits. For instance, while using signs on store shelves that promote healthy shopping might help, if this is combined with some subtle price manipulation, the intervention is more likely to be effective. "Any way that you can catch more than one impulse that someone may have in the grocery store, the more you're going to be able to influence consumer choices," she says.

          Interventions that shops could incorporate in the long term are a bit more of a puzzle, though. Knocking down the price of a healthy product far enough will make it fly off the shelves, says Karen Glanz, a professor of epidemiology at University of Pennsylvania. "But the downside is somebody's got to pay for [the price cuts]," she points out. She has also learned that we're not all open to manipulation in the same way. For instance, she has found from interviews with shoppers in low-income areas that highlighting how healthy a product is can send the message that it will taste bad, rather than convincing them to buy it.

          Milk on the left

          But while emphasising healthiness may not work everywhere, other nudging techniques might. For a study published this year, Glanz and her collaborators re-shuffled the beverages sections of grocery stores so that low- or no-calorie drinks such as water took up more display space in the sweet spot at eye level, and the dairy sections so that skimmed milk, rather than whole milk, sat on the left side of the case, where consumers usually look first. They also marked them with coloured signs, though these had no health information on them. These interventions did not require priming or giving consumers a deal, but they boosted sales of skimmed milk and water all the same. Glanz recently secured funding from the US National Institutes of Health for a large, two-year study that directly addresses how stores could cause significant changes in shoppers' habits with such subtle changes.

          It could be that the most sustainable interventions, like the ones that currently route you past the snacks or put objects at the ends of aisles where they are emphasised for the purposes of selling more, aren't ones you necessarily notice. Produce sections are already placed just inside the front doors of stores, to give an impression of freshness and healthiness that then permeates the rest of your trip. High-end stores like Whole Foods Market, which has stores across North America and in London, have led a charge in primping up produce sections even further, including offering samples and emphasising information about food's origins.

          These stores might not yet have found a design that makes kale irresistible to kids, but greater focus on produce and swapping around items so that healthier options take up more of the shelf real estate than they do now might have a larger effect that you'd imagine. How will the health-conscious grocery store of the future look? It might be surprisingly similar to today's, with most of the changes that alter shoppers' behaviour going barely noticed by the customer.

          It might feel strange to think that are so easily swayed without you realising. But embrace the fact that you are not all your conscious mind desires.

           

          加利福尼亞大學(xué)的公共衛(wèi)生研究院安妮·埃斯卡隆(Anne Escaron)參與撰寫了關(guān)于40年前超市對(duì)推廣健康購(gòu)物干預(yù)手段的評(píng)論。她表示,總的來(lái)說(shuō),超市干預(yù)得越多,越能影響消費(fèi)者行為。比如,雖然購(gòu)物架上的標(biāo)語(yǔ)能起到推廣健康購(gòu)物的作用,但如果能再加上一些價(jià)格隱性操控,效果就更好了。她說(shuō):“掌握越多消費(fèi)者動(dòng)向,就越能影響他們購(gòu)物選擇。”

          若要商店長(zhǎng)期干預(yù),就需要費(fèi)些腦筋。賓夕法尼亞大學(xué)(University of Pennsylvania)的流行病學(xué)教授凱倫·格蘭茨(Karen Glanz,)說(shuō),降低健康食品價(jià)格當(dāng)然會(huì)使之熱銷,但她也表示:“總得有人彌補(bǔ)這個(gè)差價(jià)。”她也發(fā)現(xiàn),每個(gè)人受操控的方式還不一樣。比如,在對(duì)低收入地區(qū)的消費(fèi)者采訪中,她發(fā)現(xiàn)這類購(gòu)物者覺得健康食品就是“難吃”的代名詞,更不會(huì)想買了。

          擺在左邊的牛奶

          雖說(shuō)推廣健康理念不是“萬(wàn)金油”,但還是有一些通用的竅門。在今年出版的一項(xiàng)研究中,格蘭茨及其合作人員重新調(diào)整了商店的飲品區(qū)。經(jīng)調(diào)整,顧客平視之處就有很多像水這樣零熱量或低熱量飲品。在奶制品區(qū),顧客習(xí)慣先看的左側(cè)會(huì)是脫脂奶,而非全脂奶。他們用彩色標(biāo)簽突出產(chǎn)品,但上面并沒有其它健康信息。這些干預(yù)手段無(wú)需花哨的包裝或折扣,但也提升了脫脂奶和水制品的銷量。最近,格蘭茨一項(xiàng)為期兩年的大型研究項(xiàng)目得到了美國(guó)國(guó)立衛(wèi)生研究院(the US National Institutes of Health)的資金支持,該項(xiàng)目研究商店如何能以微小變化深刻影響顧客選擇。

          或許像引導(dǎo)你走過(guò)零食,或?yàn)樵黾愉N量而把物品放置走廊盡頭這類最可持續(xù)的干預(yù),已不足以引起你的注意。為了讓你在購(gòu)物的全程都有一種新鮮和健康的感覺,超市早就將食品區(qū)設(shè)在正門口,目之所及皆有食物。像全食超市(Whole Foods Market)這樣在全北美和倫敦均有門店的高端商店,在產(chǎn)品區(qū)的包裝上更是先人一步,他們會(huì)提供樣品,并凸顯食品來(lái)源。

          這些商店可能暫時(shí)還沒想到何種設(shè)計(jì)能讓兒童愛上甘藍(lán)菜,但關(guān)注食品,調(diào)換位置,增放健康食品的效果會(huì)讓你喜出望外。未來(lái)的健康商店會(huì)是什么樣?可能它看上去和今天的商店驚人的相似,因?yàn)楹芏嘤绊懴M(fèi)行為的改變消費(fèi)者都看不出來(lái)。

          你或許對(duì)自己不知不覺地就受擺布還有點(diǎn)訝異,但有時(shí)候我們就是不受自己的意識(shí)控制的,接受這個(gè)事實(shí)吧。

          (譯者 Juliecy 編輯 祝興媛)

          掃一掃,關(guān)注微博微信

          超市里暗藏的那些“潛規(guī)則” 超市里暗藏的那些“潛規(guī)則”

           

          上一頁(yè) 1 2 下一頁(yè)

           
          中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津版權(quán)說(shuō)明:凡注明來(lái)源為“中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津:XXX(署名)”的原創(chuàng)作品,除與中國(guó)日?qǐng)?bào)網(wǎng)簽署英語(yǔ)點(diǎn)津內(nèi)容授權(quán)協(xié)議的網(wǎng)站外,其他任何網(wǎng)站或單位未經(jīng)允許不得非法盜鏈、轉(zhuǎn)載和使用,違者必究。如需使用,請(qǐng)與010-84883631聯(lián)系;凡本網(wǎng)注明“來(lái)源:XXX(非英語(yǔ)點(diǎn)津)”的作品,均轉(zhuǎn)載自其它媒體,目的在于傳播更多信息,其他媒體如需轉(zhuǎn)載,請(qǐng)與稿件來(lái)源方聯(lián)系,如產(chǎn)生任何問(wèn)題與本網(wǎng)無(wú)關(guān);本網(wǎng)所發(fā)布的歌曲、電影片段,版權(quán)歸原作者所有,僅供學(xué)習(xí)與研究,如果侵權(quán),請(qǐng)?zhí)峁┌鏅?quán)證明,以便盡快刪除。
           

          關(guān)注和訂閱

          人氣排行

          翻譯服務(wù)

          中國(guó)日?qǐng)?bào)網(wǎng)翻譯工作室

          我們提供:媒體、文化、財(cái)經(jīng)法律等專業(yè)領(lǐng)域的中英互譯服務(wù)
          電話:010-84883468
          郵件:translate@chinadaily.com.cn
           
           
          主站蜘蛛池模板: 日韩女同在线二区三区| 亚洲区日韩精品中文字幕| 影音先锋AV成人资源站在线播放| 国产欧美日韩视频怡春院| 精品一日韩美女性夜视频| 国产在线小视频| 国内揄拍国内精品对久久| 91人妻无码成人精品一区91| 精品无套挺进少妇内谢| 伦伦影院精品一区| 丰满大爆乳波霸奶| 精品超清无码视频在线观看 | 国产精品无码久久AV嫩草| 性奴sm虐辱暴力视频网站| 国产黄色大片一区精品| 在线中文字幕国产精品| 亚洲乱码日产精品m| 国产极品粉嫩馒头一线天| 九九综合va免费看| 高清无码18| 九色国产精品一区二区久久| 亚洲成a人无码av波多野| 国产AV无码专区亚洲AV潘金链 | 色吊丝中文字幕在线观看| 国产自偷亚洲精品页65页| 韩国美女福利视频一区二区| 久久99精品久久久大学生| 四房播色综合久久婷婷| 精品国产成人三级在线观看| 怡春院久久国语视频免费| 国产初高中生视频在线观看| 成年女人喷潮免费视频| 丰满人妻被黑人连续中出| 黄色一级片免费观看| 国产精品成人午夜福利| 四虎永久在线精品免费视频观看| 国产精品亚洲二区亚瑟| 久久精品中文无码资源站| 高清有码国产一区二区| 国产在线观看毛带| 国产一区二区三区黄色片|