“習大大之路”改變中國旅游業

8. First Lady influence

第一夫人效應

Any mall or shop visited by China's First Lady, Peng Liyuan, seems to benefit from the so-called "Peng Liyuan phenomenon."

中國第一夫人彭麗媛過到的購物中心和商場似乎也在受益于“彭麗媛效應”。

Hoping to take advantage of a visit from the president's wife, Seoul shopping center Lotte FINTIN put up a poster of Peng following her July 2014 visit with a caption that read, "Lady Peng Liyuan rode on this elevator when she visited Lotte FINTIN."

首爾購物中心Lotte FINTIN在2014年7月貼出了彭麗媛的海報，上面寫著“彭麗媛夫人乘坐這電梯參觀了樂天FINTIN”，以此吸引顧客光顧。

Another reads, "Thanks to China's national mother Peng Liyuan for visiting Lotte FINTIN."

另一張海報上寫著：感謝中國國母彭麗媛到訪樂天FINTIN。

Products she purchased in the mall are marked with special signs.

她在商店買的商品都有特殊標記。

Some products have seen a three-fold increase in sales, according to Chinese news site Huan Qiu World.

而據環球新聞網報道，有些商品的的銷量已增長三倍。

Vocabulary

lovebirds: 情侶

lakefront: 湖邊

culinary: 烹飪的

mundane: 世俗的

leverage: 利用

yam: 山藥

sweet potato: 紅薯

hoist: 升起

cup noodle: 杯面

itineraries: 旅游活動日程

hog heaven: 極樂之地

spurt: 迸發，沖刺

(譯者：zoe212 編輯：王旭泉 祝興媛)