The establishment of “LOVOL ARBOS” accelerates the globalization of LOVOL

On the Business Conference held at the end of 2014, LOVOL International Heavy Industry Co., Ltd (hereinafter referred to as LOVOL) announced that they have wholly purchased Italy national treasure-class high-end agricultural equipment brand “ARBOS”, and “MaterMacc”, well-known in Europe for its R&D of precision seeder.

After almost a year, on Sept. 15, 2015, LOVOL announced that LOVOL ARBOS Group SpA was formally founded at local time (Bologna, Italy) 11:30. This company will integrate the resources of original LOVOL European Technical Center, ARBOS and MaterMacc Factory, to form a service operation platform with a whole value chain, becoming crucial support for LOVOL exploiting the international high-end agricultural equipment market.

It is reported that the parent company of ARBOS was established in Italy in 1908, and its main products are tractor, harvest machinery and haymaker. Especially during 1970s to 1990s, “ARBOS” was in full flourish for its straw-walker harvester adopting advanced technology and praised as the Italy national treasure-class product. In 1971, the first government delegation after the establishment of Sino-Italy diplomatic relations visited ARBOS during its visit to Italy. Unfortunately, however, due to the influence of Italy macroeconomic environment, the brand “ARBOS” with nearly 100 years of history stagnated in 1995. In 2014, the strong intervention of LOVOL reinvigorated “ARBOS”.

This large-scale integration of overseas resources of good quality into an European Business Operation Platform by LOVOL will realize the high complementation, disintegration and combination of resources from home and abroad. LOVOL possesses not only advanced global digital factories at home, impeccable marketing service network channels both at home and abroad and best marketing team in the industry, and as the first brand of Chinese agricultural equipment, “LOVOL” also owns solid market basis. The brand “ARBOS” has nearly 100 years of history and sound foundation, and since 1960s, Italian industrial design began to lead the world, ARBOS’s unique designing philosophy and technical accumulation will burst out immeasurable tensility after being activated by “LOVOL”.

We know that LOVOL has founded a technology R&D center in Europe in 2011 and territorially integrated a R&D team consisting of nearly 50 professionals experienced in international agricultural equipment. After 5 years of running-in and operation, the team has fused together with the cultural gene of LOVOL. The future vision of LOVOL won’t be limited in Europe only, and the advanced technologies generated by the cooperation between both sides will be introduced not only into China, but also the other countries and regions of the world in virtue of the global marketing system of LOVOL.