SoLoMo represents the collision of social, local and mobile media. It is unique to the mobile dev ice.

SoLoMo是社交、本地及移動(dòng)媒體相互結(jié)合的體現(xiàn)，譯為“社交本地移動(dòng)”，是移動(dòng)設(shè)備所獨(dú)具的一個(gè)功能。

Today 42% of 18-34 year olds connect or enjoy sharing their purchases on the Internet. Social media, local search and mobile search all collide in today’s online world to provide an ultimate user experience. For example, a user may start their search locally by searching for a business on the web with Google local, then continue it on the social sphere by following the social networking page and “l(fā)iking” the business and finally finish their purchase on mobile by calling or booking with the business. This combination of social media, local and mobile search is called SoLoMo.

如今，18歲到34歲的人中有42%的人愿意在網(wǎng)上分享他們的購物體驗(yàn)。社交媒體，本地搜索以及移動(dòng)搜索在網(wǎng)絡(luò)世界里互相結(jié)合，并提供最終的用戶體驗(yàn)。比如，一個(gè)用戶會(huì)先在谷歌本地搜索中搜尋本地的商家信息，然后在社交網(wǎng)絡(luò)中跟進(jìn)搜索，關(guān)注商家的社交網(wǎng)頁，在那里選擇“喜歡”該商家的信息，并最終電話咨詢或者預(yù)訂商家的服務(wù)以完成整個(gè)消費(fèi)過程。這種社交媒體、本地及移動(dòng)搜索的結(jié)合體就被稱作SoLoMo（社交本地移動(dòng)）。

相關(guān)閱讀

網(wǎng)絡(luò)口碑 word of mouse

社交控 FOMO

萬維網(wǎng)演變?yōu)椤胺至丫W(wǎng)”

（中國日?qǐng)?bào)網(wǎng)英語點(diǎn)津 實(shí)習(xí)生 沈清，編輯 Helen）

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