A new T.M.X. ELMO, making its global debut on the tenth anniversary of Tickle Me Elmo, stands on a table at KB Toys at Manhattan Mall in New York, Tuesday, Sept. 19, 2006. He's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm. Fisher-Price, a unit of Mattel Inc., on Tuesday took the wraps off T.M.X. Elmo, ending months of unprecedented secrecy that's had the toy industry abuzz. (AP)