Jack: Okay, okay. There's no shortage of future slogans. Phil, what have you got?

Phil: Well, um, same store sales are up 8.4% this quarter which is just... amazing. And the increase extends across every demographic. It's "tweens," heavy users, minivan dads, even seniors. So, clearly, the Big One is not only a big hit, it is quickly becoming the flagship of our brand.

Dave: Which we'll be building on, both in the upcoming second half of our campaign and in merchandising.

Jack: Terrific. Don, what about those Little Big Ones?

Don: Well, uh, last week, you know, we did a pretty extensive focus group with some of the kids from Martin Luther King Elementary.

Jack: Yeah?

Don: And it went great. Tested 91% in the top three boxes. They loved 'em.

Jack: What is it now, eight to a bag?

Don: No, no, no. You're thinking about theItty Bittys.

Jack: Oh.

Don: No, no. We figure three Little Big Ones for each kid's meal is gonna work out about right. But we wanna do a little more testing on that as well.

Jack: How about Disney?

Don: No word yet.

Dave: Also, the PBS deal doesn't seem to be happening. Uh, apparently Burger King and McDonald's have the Teletubbies alllocked up.

Jack: Fuck 'em.

Don: That's wonderful.

Man: Yeah? You like that? That's the Barbecue Big One.

Don: Wow. Tastes like it's right off the grill.

Man: You don't think it needs… like liquid smoke or any other kind of flavorings?

Don: No. No, no, no. I think it's perfect. Let's test that.

Man: Okay. Try this one.

Don: I don't know.

Man: Yeah. These Caribbean seasonings are kind of tricky.

Don: We're calling 'em Calypso Chicken Tenders. Yeah. I think people are gonna have an expectation for, uh maybe a touch of lime?

Man: Oh, lime? Lime's easy. I just held back on the terpinoline on this to keep the flavorings subtle. But I can always go back and add more.

Don: Yeah. Why don't you try that?

Man: I'll keep working on it.

妙語佳句，活學活用

1. Tween

Also, tween, tweeny. a youngster between 9 and 12 years of age, considered too old to be a child and too young to be a teenager.

2. Big hit

Hit 可以指“成功的/熱門的事物”，例如：a Broadway hit百老匯熱門的戲劇。 Big hit 就更強調了這種成功性。

當hit 做動詞用時，hit it big 這個俚語也可以表示“成功”，例如：Some investors hit it big on the stock market.

3. Flagship

Flagship 指的是“王牌，佼佼者”，例如：This paper is the flagship of this city’s newspaper chain.

4. Build on

這個片語的意思是“doing further work on something, add as an extension”，例如：They decided to build on an addition.

這個片語也寫作build upon，它還有一個用法，相當于 base on，例如：She was building all her hopes on passing the exam.

5. Tested 91% in the top three boxes.

前文提到他們作了一次問卷調查。這句話指的是接受調查的人們對Big One 的打分。

6. Itty Bittys

Itty bitty 本身的意思是very small，這里可能是該公司的另一個品牌。

 

文化面面觀   Teletubbies：明星娃娃“天線寶寶”

影片簡介 Fast food nation 快餐帝國

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