Shopping report shows domestic fashion brand consciousness still weak

Optimism on domestic brands

Q: Where can domestic brands improve? [Photo/chinadaily.com.cn]

Design, textile, artisanship and focus on Chinese elements were selected as focus points of improvements for domestic brands, much more important than marketing abroad.

Chinese consumers are optimistic about the future of domestic brands. To Li, there is still a long way to go from "Made in China" to "Designed in China". The quality of design needs to be raised as a whole, and the essence of Chinese culture should be woven further and deeper into the works of Chinese designers. Traditional artisanship should collaborate with its modern counterparts in creating the fashion of the future.

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