Shopping report shows domestic fashion brand consciousness still weak

Post 80s generation are keen on fashion

Age spread of respondents. [Photo/chinadaily.com.cn]

The post 80s generation, a term referring to those born after 1980, showed more interest in fashion than other age groups, as 93.45 percent of respondents were aged from 15 to 35.

According to Li, purchasing psychology and preference in style vary greatly for different age groups. Comfort and whether the cutting could hide imperfections in one's figure seemed to be one of the major focuses when older consumers shop for new items.