Liquor industry urged to be more consumer oriented

China's liquor industry should be more consumer oriented to catch up with world-famous liquor brands in terms of international recognition, China National Light Industry Council's Chairman Bu Zhengfa said on Aug 16.

To expand the influence of Chinese liquor brands, Bu suggested that, while they keep producing high-quality products, Chinese companies should study the culture and drinking habits of other countries, understand consumers' needs and closely cooperate with local brands.

The total output of China's national clear liquor companies last year reached over 1 billion liters, a 30.7 percent increase compared to the previous year.

However, the industry's reputation has been undermined by backward production technology, flawed regulation and fake products.

"China's booming economy and rising international status have provided an opportunity to the liquor industry," said Wang Yancai, chairman of the China Alcoholic Drinks Association. "We should commit ourselves to developing a healthy market and presenting the best of China’s clear liquor to consumers worldwide."