Strategy expects tourism sector surge
Driven by immersive activities, high-quality services, and technological advances, the country aims in the 15th Five-Year Plan period to shift visitor experiences from passive sightseer to active participant, Yang Feiyue reports.
Eastern Shandong province's Qingdao will also develop a high-level tourism plan for the 15th Five-Year Plan period, says Zhao Fahai, director of the city's culture and tourism bureau.
It will stimulate consumption momentum, expand market space, precisely align with demand, and enhance supply efficiency, thereby contributing to the building of a new development pattern, Zhao says.
He emphasizes that the city will leverage its coastal advantages to expand maritime, land and aerial tourism offerings, strengthening emerging sectors such as marine tourism and the performance economy.
Zhang Le, a senior official with Hubei Three Gorges Tourism Group, reveals the company's plan to focus on the Yangtze River as a core strategy for its cruise business.
He believes experience-driven tourism and the silver (referring to the retirees) economy will be the major emerging markets. At the same time, sustainable development driven by scientific innovation will remain a priority, in line with the country's 15th Five-Year Plan for tourism.
