Re-creating history in the 21st century
Immersive Tang Dynasty attractions in Shaanxi and heritage renewal in Guangdong reflect a growing push to protect and enliven ancient culture, Yang Feiyue reports.
Since its 2022 opening, this immersive project has drawn over 7 million visitors by transforming cultural heritage into living history.
It has successfully spurred the development of related industries in the vicinity, such as hotels, traditional Chinese costumes, makeup and styling, and travel photography, yielding substantial economic and social benefits, Zou observes.
"Our core achievement has been moving beyond simply showing history to letting people live it," he says.
He adds that more efforts will be made to apply AI, VR, and AR technologies to revitalize the ancient capital and contribute to a thriving local economy.
The imminent launch of the second-phase complex will create a unified 70,000-square-meter panoramic Tang Dynasty world.
"We are committed to making this project a dynamic engine for high-quality, integrated development across China," he says.
In addition to the model of large-scale cultural complexes, the strategy of "living inheritance" will also be implemented through community-centric, gradual renewal in smaller historical towns.
