Cultural heritage weaves global success for Chinese fashion

Breaking down barriers

Li Jun, dean of Shanghai International College of Fashion and Innovation at Donghua University, said China has long been a global leader in the textile and clothing industries.

"The trend of going global has been on the rise since two years ago, with many industries starting to expand overseas in large numbers," said Li, adding this shift has been driven by changing market demands and international dynamics, which marks a departure from traditional passive expansion.

Despite remarkable achievements in recent years, Chinese designers still face numerous challenges in their global expansion efforts.

Li said the international fashion market values innovation and operates in cyclical cultural trends. Chinese culture encounters challenges in connecting with Western markets, while Chinese designers often lack in-depth knowledge of local markets and cultures.

"For instance, the Southeast Asian market presents distinct body shape variations compared with China," Li said.

"Additionally, successful global expansion requires more than just finished products. It needs thorough exploration of overseas markets and established infrastructure support to ensure high-quality and low-risk expansion".

He said local designers need a global mindset, adding many are lacking in this area. "Innovation is paramount and should be universally applicable and appealing, driving industry advancement," he said.

Li Yushan from Pronounce, said Chinese designers need to create sophisticated products that resonate with Eastern tastes. "We must understand the importance of consistency, rather than relying on gimmicks," he said.