Cultural heritage weaves global success for Chinese fashion

Domestic brands make major inroads into international markets, highlighting traditions, textiles

Chinese designers have been making their mark on the global stage in recent years with high-quality products and innovative designs, often drawing on the country's rich cultural traditions and textiles to add splashes of flair.

Juzui, a Shanghai brand that appeared on the official schedule of the New York Fashion Week for the Fall/Winter 2025 collection, gained widespread praise for its "Winter Blooms Whispering" collection at The Glasshouse venue in New York City on Feb 7.

Septuagenarian supermodel Maye Musk, the mother of billionaire Elon Musk, graced the runway for Juzui, and closed the show with elegance.

Creative director Wang Tao skillfully integrated Chinese flower elements such as plum blossoms and peonies into modern designs, and combined them with an Oriental color palette inspired by the hit historical drama Royal Feast.

Wang has twice brought Juzui to participate successfully in New York Fashion Week.

"When many overseas media described Juzui as a 'Chinese luxury brand', I fully understood the significance of the brand's global expansion and the country's increased cultural promotion," Wang said.