NBA stars, teams court fans in China

"Each dunk ignites the court; the creativity and passion brought by this sport are very much loved by everyone," remarked Ceballos.

The XBA Street Basketball Tournament officially commenced on March 28, with a total of 12 street basketball teams participating in the league competition. More than 80 matches, across several cities, including national qualifiers, exhibition matches and competitions, attracted a large number of spectators, while garnering over 200 million fans across all online platforms.

Celebrities such as current CBA player Yang Zheng and former Bayi Rockets basketball team captain Cao Yan attended the tournament.

"I believe the XBA Street Basketball Tournament is the most professionally organized amateur event I have ever participated in," stated Cao, emphasizing the significant progress street basketball has made in recent years.

"This initiative not only fosters a love for basketball among more children, but also encourages grassroots players who may not have access to professional competitions to set goals for themselves. It's a fantastic project for promoting basketball in our current market," he added.