A place where design comes naturally

Fang, a graduate of the China Academy of Art, co-launched a design studio with his college professor Yuan Youmin in 2008.

Fang says that they moved to Artinno Town in 2011 and focused on graphic design. The pair were also responsible for designing the emblem of the 2016 G20 Summit in Hangzhou.

Participating in the opening bidding for the Asian Games project, their designs stood out from more than 4,200 competitors.

"Having the opportunity to participate in the design of the Games is actually a lifelong pursuit for us as designers," says Fang.

The team conducted a great deal of preliminary research to select elements that can represent Hangzhou, Zhejiang, and China.

The Qiantang River and a tidal bore are the core elements of the emblem, showcasing the natural landscapes of Hangzhou and the courage of its people.

The fan-shaped design reflects the cultural heritage of the area, the running track represents competition, the emblem's resemblance to the Wi-Fi signal symbol matches the characteristics of Hangzhou city as a national hub for the digital economy, and the sun is a symbol of the Olympic Council of Asia.

The design of the icons for various sports was also challenging for Zhang's team.