Page One opens 24-hour bookstore in Qianmen

Running a bookstore nowadays might not be an easy way to make money. But some bookstores are determined to meet - if not defeat - the challenges of the digital age.

The Page One bookseller already has three popular branches in the Chinese capital. It's just opened another one on Qianmen promenade, while trailing a 24-hour schedule.

Qianmen pedestrian street in Beijing, near Tian'anmen Square, was renovated in 2009.

But the street - with its mix of old Beijing culture and modernity - didn't become a major draw for either tourists or locals until recently.

The new Page One bookstore is an example of the street's trendy modern flair. Just a few steps from the archway and the tram rails is the newly opened Page One bookstore.

It brings an air of culture to the old commercial street. The peaceful atmosphere inside also provides an ideal space for travelers to take a rest while also enriching their minds.