Brand-new Nestlé Pure Life brews up exciting re-launch

Nestlé Waters officially launched the Nestlé Pure Life new packaging in the Chinese market. The launch involved a product family composed of Nestlé Pure Life 330ml (regular), 550ml, 1.5L and 5L. A brand-new visual impact and a stronger bottle experience coincide well with Nestlé Pure Life's identity as globally-branded packaged water, in line with brand essence to provide everyday healthy replenishment and liveliness for you and your family. Nestléinsists on consistent quality with a brand-new image, making it the best choice for healthy hydration anytime, anywhere.

The vision Nestlé Waters upholds is "enhance people's quality of life by leading Healthy Hydration through our passion for water".

"The launch of the Nestlé Pure Life upgraded packaging is based on a grasp of market trends and consumer demand research and is intended to accommodate consumers' pursuit of premium designs and high-quality products. Nestlé Pure Life's distinctive new packaging is more innovative and more textured. Against the background of a highly competitive market and slowing growth for mainstream products, it will be significantly differentiated from competitors, thereby winning more consumers." Said by David Saudan, President of Nestlé Waters GCR.

The launch of the Nestlé Pure Life product family upgraded packaging marks another strategic stride made by Nestlé Waters, fully demonstrating the team's great strength in anticipating consumer insight, providing quick feedback and improving services. In the next few years, Nestlé Water will put up more strong performances in new product development, packaging upgrading and service optimization.

Exciting Re-launch of Nestlé Pure Life

Nestlé Pure Life is a lively brand that is caring, generous, trustworthy, and always there for you and your family, guaranteeing our high and consistent quality. 2016 will mark 150 Years of Nestlé. That is 150 years of passion for healthy life to billions of consumers around the world. This is a milestone to be proud of and a unique moment to celebrate with a pair of magenta ribbons, a transparent label design and a more textured bottle.

Premium proprietary design elements

By going premium and adopting a proprietary design, Nestlé Pure Life has further distinguished itself as globally-branded packaged water. New packaging elements and the textured bottle will further expand the brand assets with key visual icon on the label.

Brand-new magenta ribbons&Stylish transparent design

Designed with the assistance of Nestlé Waters Headquarters in France, the pair of brand-new magenta ribbons imparts a sense of creativity, adds elegant fluidity to the bottle. The transparent design of the label is radiantlystylish and in line with consumers' pursuit of premium designs, evoking a sympathetic response to the "Drink Better, Live Better" concept of high quality life assured by Nestlé.

Stronger bottle

In addition, the Nestlé Pure Life 550ml bottle is thicker and stronger and feels better.