"We are very happy, in my newspapers and different news outlets, to try and foster more understanding between our two countries (the United States and China), I think not just on a formal basis, but also with people themselves," Murdoch said during the meeting with Xi.

Additionally, News Corp's entertainment subsidiaries could also be looking at expanding in the Chinese market.

The group's 21st Century Fox entertainment unit is reportedly seeking a Chinese partner to build theme parks around popular films and television shows such as The Simpsons, Agence France-Presse said in a report.