Rich kids show off their wealth on Internet

Sports cars posted by the rich kids. [Photo/IC]

From private jets and boarding schools to Rolex receipt: Take a peek into the lives of the Rich Kids of Snapchat.

First there were the Rich Kids of Instagram, and now the privileged youth have taken their oversharing to another popular app - Snapchat.

Launched by a 17-year-old from the UK, Rich Kids of Snapchat is a Facebook page offering a glimpse into the luxurious lifestyles of a group of teens and 20-somethings. The pictures on the site are of sports cars, private jets, luxury goods and lavish homes, all with captions revealing the kids' nonchalant attitude to money.

The page was started by an anonymous teen who, according to his spokesperson, began trading equities at the age of 12, and now is enormously wealthy.

He invites people to add him on Snapchat so that he can send them pictures from his own lavish lifestyle, and he also accepts snaps from the equally rich, which then go on his Facebook and Instagram pages.

To get their pictures online, people send their snaps to the Rich Kids account.

The manager of the account then filters them and posts the best ones on the Internet.

Some of the images make fun of the less wealthy, referring to them as 'peasants'. One such snap shows a person drawing the Chanel logo onto a pair of well-worn espadrilles. 'How scholarship kids fit in,' reads the caption.

In another picture, a Louis Vuitton shoe bag is stuck onto the ceiling, covering a smoke alarm. The caption says: 'How to smoke safely in your dorm'.

A number of the photos show just how expendable expensive products are to these youths.

An iPhone, for instance, is used to stabilize a chair with uneven legs, and an iPad is used to slice a chocolate cake.

Rich Kids of Snapchat was launched in the UK last fall, catering to boarding school and university students. Now, after infiltrating the UK private school system and amassing nearly 250,000 'likes', the account has set its sights on US.

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