Diesel Black Gold highlights 'urban attitude'

The Diesel Black Gold fashion show during Milan Fashion Week Fall/Winter 2017/18. Photo By Victor Virgile / Gammarapho Via Getty Images And Splash News

"My cooperation with China has been always fantastic," Rosso said, describing China as today's "dream market". The Italian entrepreneur proved his judgment - The company now runs 36 stores throughout China.

"I have so many great experience and stories in China, and these memories built up my inspiration. And I see myself in Chinese people too. We have so much in common," Renzo said, stressing the earnest attitude in work shown by Chinese people resonates his working philosophy.

For Wen Ya, the Chinese hostess and actress, it was the first time at a Diesel Black Gold show.

"I do like this brand, because it is always confident in itself, and constantly, it insists to do the styles they like," she said.

The Milan Fashion Week is one of the "Big 4" fashion week series, along with New York, London, and Paris. Renowned Italian brands are regularly showcased in conjunction with the Italian Chamber of Fashion.