Promoting another side

The Dragon's Back and High Island Reservoir East Dam are among the offshore island destinations that are not regular scenic spots in Hong Kong but are drawing more mainland tourists. [Photo by Kang Hui/China Daily]

According to him, the new trend for Hong Kong tourism is exploration of the island's culture. Also, the website's users are now interested in how to integrate into local life - such as enjoying delicious street food in Mong Kok.

Zhao Huan, the public relations manager of the online travel agency tuniu.com, says: "Our partners and we are focusing on Hong Kong culture to draw more tourists."

She says that tourists are now interested in cycling and fishing at night, and culinary culture is always a favorite.

The online travel agency, Ctrip, has developed several itineraries related to Hong Kong's culture and history.