The South Pacific destination of Tahiti, Montenegro in Southern Europe, the Philippines' Bohol island, Serbia and the Philippines' Cebu are hot spots for Chinese tourists. [Photo provided to China Daily]

"We're bringing more tour operators from Serbia to present various tour products," the National Tourism Organization of Serbia's acting director Marija Labovic says.

"The event offers a platform for us to further promote our visa-free policy. Serbia is a destination for a whole year, with activities such as bird-watching and wine-tasting. In summer, you can enjoy most of our great festivals. In winter, you can go skiing."

Chinese particularly enjoy the capital, Belgrade, she says. They visit museums and heritage sites like the Church of Saint Sava－one of the world's largest Orthodox churches.

Tourists can also trace the history of ancient Rome. About 17 Roman emperors were born in the current territory of Serbia.

She says older Chinese tourists like to see everything related to communist Yugoslavia, which broke apart in the early 1990s.

Serbia also draws young Chinese. Many travel independently.