Post-80s main force in China's outbound tourism

Report reveals outbound tourism trends

China's inbound tourism witnesses decline

High earners are the main travelers, and outbound tourism has become a key part of family life for high-income families. According to the report the average income per month of an outbound tourist was 11,512 yuan in 2013, three times the average personal monthly income (3798 yuan) in the main metropolises and five times the urban per capita monthly disposable income (2246 yuan). The average monthly family income of Chinese outbound tourists is around 20,767 yuan.

Young people, the main force of outbound tourism in China, usually take short trips, as their vacations generally last less than 10 days.

The report shows that more than 70 per cent of tourists travel once per year. 37 per cent of outbound tourists will go abroad several times. In order to avoid the complexities of the visa application process, 87.6 per cent of outbound tourists use travel agencies for their arrangements.

Shopping and sightseeing

According to the report, the majority of Chinese tourists traveling abroad are interested in sightseeing, followed by leisure and relaxation. Around 44 per cent of tourists travel for shopping. Beautiful scenery is a factor that is most attractive to Chinese travelers. Visitors are also interested in unique culture, history and architecture.

The report indicates that shopping is an important part of Chinese tourists' spending on overseas trips (20,000 per capita in total), making up 57.8 per cent of the total. Other costs include accommodation, transport, tickets for scenic spots, entertainment, and tipping.

The article is edited and translated from《能掙敢花 80后成中國人出境游主體》, source: China Youth Daily, author: Qi Zheng