Sanya Ritz offers unparalleled luxury

Recently, it launched a six-day golf package, which allows golfing groups to experience three world-class golf courses over their stay at the hotel.

To strengthen its leadership, Goget has transformed the hotel's marketing focus from first-tier gateways, such as Beijing, Shanghai andGuangzhou, to the country's emerging markets of vibrant secondary cities, such as Wuhan and Chengdu.

"While cultivating customers in both first-tier and second-tier cities, we also need to attract more international customers, who are followers of our hotel brand," he says.

The veteran hotelier, whose career spans more than 20 years in seven countries, began his career with The Ritz-Carlton in 1999, and he has led four resorts before helming The Ritz-Carlton Sanya.

In 2011, he was selected as Chairman of Sanya Tourism Association by the city government and tourism companies to further promote the city as a global tourism destination.

He shares the optimism about the city's future. "Sanya is China's only tropical resort. When more flights come, more customers will come. When it comes to international customers, Sanya will be the last stop before they heading back, a place to relax after their long tours around the country's traditional destinations."