World Championship merchandise sales explosion
(FIBA World Championship)
Updated: 2006-08-18 10:07 GENEVA, Switzerland - FIBA
announced today that sales of numbers of official merchandise products of the
2006 FIBA World Championship in Japan have already topped $5m.
FIBA has partnered with Sanrio, one of the leading companies in the
merchandising business and used the Official Mascot of the Championship, Bad
Badtz Maru, to create a range of 350 items which are sold in 500 outlets across
Japan.
Across Asia the merchandise is available through PPW (Promotional Partners
Worldwide), and elsewhere Fans can buy through the FIBA on-line store.
This is the first ever merchandising program and e-business of the
International Basketball Federation for a FIBA World Championship.
"We are delighted of being able to offer to the basketball fans around the
globe the first ever FIBA-line of products for our FIBA World Championship,"
said FIBA Secretary General Patrick Baumann. "This will not only enlarge our
business portfolio but will also help us to further promote the FIBA brand."
"Sanrio is very proud to enter a agreement with one of the leading sports
federations in the world. We want to assist FIBA to develop the market and the
enormous potential not only in the strong markets, but also in the many markets
FIBA is present." Said Sanrio Far east Managing Director, Andy Toyama.
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