There are 20 sports on the program of the Beijing 2008 Paralympic Games, where around 4,000 athletes will compete. Currently, BOCOG is carrying on the preparatory work for both Games based on the principle of "concurrent preparations, equal excellence."

Entitled "Sky, Earth and Human Being", the emblem of the Beijing 2008 Paralympic Games has been unveiled and well received by people from all walks of life. With the development of the Guidelines on Accessibility for Beijing Paralympic Games, we have defined the evaluation, design, approval, construction and inspection procedures for accessibility.

In November 2005, the International Paralympic Committee (IPC) General Assembly was held in Beijing, which further enhanced the relation between BOCOG and the IPC. On June 5 this year, Beijing Paralympic Marketing Program was officially launched. So far, 22 Chinese and overseas enterprises have become the partners or sponsors of the Paralympic Games. Mascot for the Paralympic Games will be unveiled on September 6, the day of the two-year countdown to the Beijing 2008 Paralympic Games.

Speaking of Olympic marketing, Wang said it has yielded good results and indicated rosy future.

Since the Beijing Olympic Marketing Program was launched in September 2003, BOCOG has followed the principle of "run the Olympic Games openly", encouraging Chinese and overseas companies to join in. Eleven IOC Worldwide Olympic Partners will offer financial and service support to the Beijing Olympic Games. Another 11 Chinese and overseas companies have become the partners of the Games. In addition, nine enterprises have become the sponsors of the Games. Since the Olympic Licensing Program and the Supplier Program kicked off, five exclusive suppliers and one supplier have been selected. A total of 248 licensed stores have been opened across China and the first set of Olympic commemorative stamps has been issued.

"Judging from the current situation, the outlook for Beijing Olympic marketing is fairly rosy. Revenue from the Games is expected to exceed the target set during the bid process." He said.

BOCOG has enhanced its efforts to protect sponsors' rights and to provide services for them. BOCOG Partner Club has been established to improve sponsor services and hospitality. In addition, BOCOG has organized two sponsor workshops. With the support from the industrial and commercial administration bureaus across China, campaigns have been launched to protect the Olympic brand via anti-ambush marketing efforts.

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