Xiamen Intl Fashion Week creates new hub for modern culture

The event includes exciting musical performances. [Photo by Lin Yuyang for chinadaily.com.cn]

Xiamen International Fashion Week (XMIFW) held a cutting-edge aesthetic press conference on Sept 26. During the conference, it was revealed that XMIFW will feature an innovative model of "annual trend innovation show + celebrity cross-border performance", while integrating industry-leading design concepts with local cultural characteristics and helping Xiamen establish itself as an internationally renowned fashion city.

This event brought together numerous celebrities and internet influencers to showcase diverse trends in culture. With the participation of over 40 renowned domestic and international brands, the show integrated musical elements throughout, leading the audience on a music-focused celebration of current trends.

 Fashion models walk down the runway. [Photo by Lin Yuyang for chinadaily.com.cn]

In recent years, through efforts in policy support, brand cultivation, and market expansion, Xiamen brands have continuously made breakthroughs in design, technology, innovation, and other aspects. Several Xiamen brands have demonstrated strong competitiveness on the international stage by harnessing their rich local cultural heritage and innovative spirit.

With comprehensive fashion platforms like XMIFW and numerous Xiamen brands continuously growing in the international market, they will continue to drive the exchange and integration of modern trends with urban industrial upgrading and development. This will bring more diversified choices and higher-quality experiences to audiences and consumers.