Opportunities and tie-ups on offer in Brazil

Opportunities and tie-ups on offer in Brazil By Song Mengxing Brazil aims to highlight its potential digital market and help Brazilian companies find local partners at the 23rd China Hi-Tech Fair, which is to be held from Monday to Wednesday in Shenzhen and till Friday online.

Rodrigo Gedeon, chief operating officer of the Beijing office of the Brazilian Trade and Promotion Agency, made the remarks in an interview with China Daily on Friday.

He said the agency, also known as Apex-Brasil, and the Brazilian Embassy in Beijing have together organized for nearly 20 companies, public institutions from four states and two industry associations to attend the fair both onsite and online.

Brazilian exhibitors at the fair are involved in sectors of telecommunication, mining, renewable energy, agricultural technology (agtech), robots, biotechnology and software services. Representatives from the four states will introduce the country's variety, innovation and business environment to Chinese companies.

Brazil, a large economic and innovation center in Latin America, is in huge demand to offer public and private high-tech products and services and it welcomes Chinese high-tech businesses to expand there, Gedeon said. Brazil boasts more than 13,000 startups and outstanding opportunities in fintech, healthtech, advanced manufacturing and agtech.

"We are looking for partnerships in China," he said, adding that the fair is a great platform to achieve those objectives, offering several matchmaking meetings that will be helpful to Brazilian companies. Brazilian tech companies also hope to find partners in Shenzhen through the fair, Gedeon said.

According to him, Shenzhen in South China's Guangdong province is a good example of opening-up and high-technology that enables city development. It is now a key part of the Guangdong-Hong Kong-Macao Greater Bay Area.

He said China's high-tech development is amazing and the cooperation model among private investors, government agencies and universities can be a good practice for Brazil to learn from.