Development strategy

China has been the biggest automobile market in the world. At present, we can not imagine that the automobile industry of China does not have its own brands and core technologies. China has been the third largest economic entity in the world, and is bound to cultivate international proprietary brands in the automobile industry.

It is just based on such mission and confidence that, in 1997, Chery was born in the desert of the national automobile industry and has been marching forward courageously.

Although Chery has experienced all sorts of difficulties, its future development road will not be smooth, we shall tenaciously pursue and realize our own dream without hesitation guided by our own direction and objective, as have understood such mission and firmed such confidence. Today Chery has, compared with the one more than ten years ago, accumulated considerable technologies and experience and established its own base, and has also indomitably taken rooted in the international market and has been striding toward our objective.

Competition is an eternal melody of the market economy- harmony only belongs to the strong in the end. With the continual development and expansion of Chery, the entire world is keeping a watchful eye on Chery at present. The newborn Chinese automobile brands including Chery will be confronted with a worsening market environment, which is realistic pressure. However, employees of Chery never lack the spirit of drawing sword at critical moments and the courage of fighting. They do not hesitate nor stop due to the changes of the external environment- Even if it needs efforts for generations, we will also realize our final objective.

We know that it is not enough to merely have spirit and courage. On the road of creating the international proprietary brands, Chery shall unit all forces that can be united to establish our united front. Chery shall actively undertake international cooperation and innovate cooperation modes with a global view so as to realize the objective of mutual benefit and multi-win, and common development with partners while improving its global competitiveness and brand internationalization.

Today’s Chery is grasping the opportunity of the new adjustment in the global automobile industry to continue exploring and advancing on the road of technical innovation, management innovation, and institutional innovation, and striding toward the direction of building Chery into a modern international enterprise with top-ranking human capitals and sci-tech strength, and the cooperate culture of entrepreneurial spirit, as well as a strong sense of social responsibility.

Yin Tongyue

Chairman & General Manager Chery Automobile CO.,Ltd