Overview of Chery

Chery Automobile Co. Ltd was founded on Jan. 8, 1997, with registered capital of 4.1 billion yuan ($ 658.87 million). Its plant construction commenced on March 18, 1997, the first car came off the production line on December 18, 1999, and on July 27, 2011, the three-millionth car of Chery rolled out the assembly line successfully. At present, Chery possesses an annual production capacity of 900,000 cars and engines respectively and 800,000 transmissions.

Chery has accomplished a sustainable way of development by doing research and preparation while producing autos at the same time, which supports Chery updating its auto-making technology and making its products always follow the trend.

Taking Safe, Energy-saving and Eco-friendly as product objectives, Chery has successively obtained such international quality certifications as ISO9001 and German TUV Rheinland ISO/TS16949.

Chery has been recognized and accepted by customers from all over the world. Chery’s sales totaled 4 million units in 2013, and made itself the top one in China’s self-owned brands passenger vehicles in terms of annual sales for 12 consecutive years., In addition, the total export volume of Chery has hit around 800,000 units. It has been top Chinese vehicle exporter for 10 consecutive years. The products of Chery were popular in more than 80 countries and regions.

Independent innovation is the core of Chery's development strategy, as well as the driving forece Chery's supernormal growth.

Chery has been sticking to independent innovation since its foundation and has developed a R&D system relying on Automotive Engineering & Research Institute, Central Research Institute, Planning & Design Institute, and Testing Center.

Through independent innovation, Chery has achieved a variety of breakthroughs on cutting edge and core technology such as TGDI, DVVT, CVT as well as new energy, which boost Chery products into a new generation.

Meanwhile, Chery also attaches great importance to conception innovation and management innovation, keeps perfecting system and mechanism to inspires the innovation vitality of the enterprise and create favorable enviroment for the engineering and managerial professionals.

In 2008, Chery became a member of the first batch of National Innovative Enterprises; the Energy-saving & Environment-protection Auto Platform Building, and Key Technology Research & Engineering Application of Independent Car Development System of Chery were the winners of the first and second prizes of National Award for Science and Technology Progress respectively. By the end of 2012, Chery has applied 7551 patents and been authorized 5364.

Globalization is the strategic goal of Chery. Forging “International Brand” is what Chery bears in mind for its strategic plan. Commencing from the initial development stage, Chery pays attention to exploiting both domestic and overseas markets and takes initiatives in implementing the strategy of "going abroad". It became the first Chinese auto company to export CBU, CKD, engines and car manufacturing technologies to foreign countries. Presently, Chery is actively carrying out its globalization strategy.

Through the radiating capacity of these production bases, the auto markets of Asia, Europe, Africa, South America and North America will be ranged over in depth. The total number of exported vehicles has reached 660 thousand, which is on the top of the list among all China Vehicle companies.

Chery pays much attention to the brand promotion while seeking independent research, innovation and globalization. Through continuous efforts on aspects of technology, quality and services, the brand of Chery has been established and promoted.

With vigorous innovation, Chery has realized the great-leap-forward development and has received deep concern and great attention from the leaders of the country and the Party. Chery will continue its objective of “Independent Innovation, World First Class, Serving Mankind”, keep carrying forward the spirit of hard work, and make constant efforts to realize its phase-III goal of becoming an international famous Chinese brand.