Sanya in demand as hotels cut room rates

Southern resort destination a top spot for Spring Festival vacations

Sanya in Hainan province, and Thailand are expected to top the list of travel destinations for Chinese during Spring Festival, as they seek to escape the winter chill.

Peng Liang, from the tourism vacation department of China's online travel service C-trip, said mainland bookings for Sanya have surged 20-30 percent from the same time last year, making the island resort the country's most popular holiday destination.

A document released by the Hainan provincial government in December stipulated that hotels must reduce their room prices by at least 10 percent during Spring Festival, which starts on Feb 10, compared with last year's prices.

The highest daily cost for a standard room with service charge included should be less than 5,000 yuan ($802), according to the price authority.

Hotels need to get approval from the government if prices exceed the cap, and other items have been given limits, such as on restaurant buffets, which should not exceed 400 yuan per person.

"The price order has given tourists more confidence," said Peng, adding that he has noticed a 10 to 15 percent drop in Sanya's hotel room rates.

"A sea-view room at the Hilton, for example, was 7,000 yuan per night last year (during Spring Festival), while this year it's under 6,000 yuan."

Hainan, especially Sanya, attracts thousands of visitors at this time of year, seeking southern warmth and sunshine in what is a chilly winter for many parts of the country.

But the onslaught of visitors during Spring Festival had previously pushed prices much higher than normal.

According to Fu Dawen, an official from Hainan's price bureau, the average room rate at its 267 hotels during this year's festival is expected to be 2,873 yuan, 15.7 percent less than last year.

"There's a significant decrease in the room rate as you can see. Around 23 percent of Sanya's hotel rooms charged over 5,000 yuan during Spring Festival in 2011, while this figure now is just 9 percent," he said.

From January 1, when the price-ceiling policy came into force, C-trip saw an 80 percent surge in travelers going to Sanya compared to last year.

Guo Xu from the Ritz-Carlton Sanya's public relations department, said that a standard room now follows the 5,000 yuan cap policy.

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