Dell announced to launch a new corporate campaign with the tagline "The power to do more" in China's market, showcasing its capabilities as a full enterprise technology solutions provider enabling customers to reach their goals.?

"The power to do more" captures the essence of Dell's business philosophy. From its early days, Dell has believed that when people are given access to technology that works with them, efficiently and intuitively, anything is possible. Ideas flourish and transform the way people live, work and play. The result is the real solutions that help customers solve their most challenging issues and pursue their passions - not just professionally but in their everyday lives.

The campaign brings to life "The power to do more" by highlighting customer stories across key industries. From a teacher encouraging students to learn beyond the classroom to a supply chain manager keeping up with thousands of orders per day without a glitch to a stock exchange employee turning data into insights – these stories focus on showing how Dell's end to end solutions help customers achieve their objectives. The campaign will be carried through a variety of innovative communication channels, both online and offline.

As Dell's second largest market, China is critical to the company's overall business strategy and success. The corporate campaign launching in China is further evidence of Dell's commitment to Chinese customers.

"China represents a unique opportunity for Dell's long-term plans, and we are highly optimistic about our future here with deep to invest in China." said Michael Yang, president of Dell Greater China. "We keep listening to our customers' needs.

'The power to do more' campaign enables us to further communicate with customers in China on our solutions capability which helps them grow and thrive in the dynamic and challenging environment."

Dell will launch a dedicated website on Sep 6, to showcase the advertising, along with related articles, case studies, solutions and videos: www.dell.com.cn/domore

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value. For more information, visit www.dell.com.