News

Leili markets eco-friendly fertilizer

By Hao Nan (China Daily)
Updated: 2010-09-14 08:05

Leili General Manager Tang Jie (first from left) gives awards to top foreign clients in celebration of her company's 10th anniversary in the global market.

Zhongguancun Haidian Science Park (HSP) was once an electronics market. Now, just two decades later, the area is a national independent innovation demonstration center.

"We feel at home in HSP," said comapny chairman Guo Zhanwu, and vice general manager of Beijing Leili (Group) company Zhang Yonghua.

His firm relocated to the park to take advantage of preferential policies and services offered to emerging high-tech enterprises.

"Park officials really care about my company's growth. They frequently create cooperative opportunities with universities, research institutions and foreign businesses to boost innovative and internationalization," Zhang said.

Founded in 1993, Leili specializes in the development, manufacture and sale of new green agriculture and marine products. It is currently a leader in the Asian seaweed bio-fertilizer industry.

Under the direction of company chairman Guo and general manager Tang Jie, Leili has pioneered several domestic technologies and created more than 150 unique products.

"Innovation is not only the basic function of entrepreneurs but also the key to success," said Guo.

Product development

The chairman noted Leili has a well qualified and professional research team, as well as a successful production and marketing team.

The company boasts its own research and development center, where it first created its signature sustainable solutions.

Leili produces algae fertilizer extracted from seaweed, earning it a special certificate from the Chinese Ministry of Agriculture.

As demand for the eco-friendly product rose, Leili expanded its Beijing R&D center and established a new production base in Shandong province.

Now, owning dozens of intellectual property rights and using international technologies, the corporation is testing 20 new fertilizers on several thousand hectares of land.

The company successfully developed markets for 100 varieties algae fertilizer sustainable products for field corp, vegetable, fruit and flower crops and gardening. The enterprise is currently making stride for the intensification and facilities for agriculture full nutrition service system.

International partners

Leili's overall development strategy focuses on a green future. The enterprise owns a low carbon emission demonstration base in cooperation with China Ecological Environment Applied Technology Institute and Shandong's Huimin and Juye county governments.

Although seaweed fertilizer has existed in Europe for more than 30 years, nearly 70 countries and regions recognize the Leili brand.

The company's products have improved soil structure in Saudi Arabia and South Korea in Asia; aided the growth of roses in Ecuador and Egypt in Africa; extended in soilless cultivation in Italy in Europe. Further, thousands of local farmers have benefited from Leili seminars.

Leili algae fertilizer has been used on 6.6 million hectares of land since 2007. It has been accumulated to reduce two million kg of chemical pesticides and 150,000 tons of nitrogen fertilizers and 1 million tons of carbon dioxide emission.

(China Daily 09/14/2010)