Pervasive sense of inadequacy

Moderation trumps prejudice

When the crowd bays for blood

This was borne out by the attempted airing in 2005 of a few episodes of Desperate Housewives on a Chinese channel, which garnered miserable ratings. When streamed, though, these shows get a far more urban and knowledgeable crowd. And they also enjoy much more latitude as they are self-censored by the websites rather than by a regulating body. When Charles Zhang, CEO of Sohu.com, the website that licenses many Western shows, said matter-of-factly that House of Cards, especially season 2 with its heavy Chinese content, had not run into censorship problems, the Western press was amazed.

Among industry insiders there is an implicit understanding that Western shows are to be watched, but not imitated. Even the wider public is not ready for a Chinese production of Breaking Bad or Black Mirror, with their morally ambiguous characters and complex plotting.

But we have a closer cultural affinity with South Korea. Shows from this neighbor seem to be only marginally better, with their plodding tempo and endless variations on the Cinderella theme. Yet they have created storms that swept across all social strata in spite of their female-oriented aesthetics.

One secret that has been deciphered is the blending of traditions and fashions. Korean soaps are very conservative in values and tend to promote the country's culture unabashedly. At the same time they often exude a sense of hip that connects with the young demographic. It is a hard act to pull off because the two strands usually go in opposite directions.

In addition, they have found a way to reconcile what is traditionally considered male and female qualities. Many of these shows have reversed gender roles by making the man an object of desire and the woman the pursuer. The objectification of the modern Adonis is not only making waves in the world of fashion, but the ripple effects are seeping into gender politics. For one thing, it has become a subconscious benchmark for many young urban Chinese women in their choice of dates or spouses.

This is not women asserting their sexuality as much as their right to dream. Some have interpreted it as an oblique comment that Chinese women have made on Chinese men. The male response? This is "pornography" for women who fantasize.