The annual Feicheng Peach Blossom Festival will be held in Feicheng, a county-level city of Tai'an, East China's Shandong province from March 25 to April 25.

A news conference was convened on March 21 to detail the schedule and activities for the festival.

The month-long event will include a national innovation design competition for peach wood tourist commodities, business promotions, fitness and leisure activities, peach blossom admiring, as well as cultural and art events, custom shows and commodity exchanges.

"The festival is designed for people to admire peach blossoms and enjoy their leisure time in spring," said Ming Shuwei, director of Feicheng publicity department.

Feicheng is becoming a renowned peach cultural tourist destination across China, producing mouthwatering honey peaches with beautiful peach flowers. The city's peach wood themed handicrafts have also won the warm praise of the customers.

In traditional Chinese culture, peach symbolizes longevity and peach wood is said to be capable of warding off evil spirits or interfering forces, therefore peach charms and peach wood ornaments are commonly seen in ancient China.

The Liutai Peach Garden and the Feicheng Centre Peach Garden are recommended by local tourism authorities as the best locations to enjoy the sight of bloomy peach blossoms during the festival.

A news conference is convened on March 21 to detail the schedule and activities for Feicheng Peach Blossom Festival. [Photo/dzwww.com]

Peach forests cover the hills and fields surrounding Liutai village in the Yiyang sub-district of Feicheng. [Photo by Zhang Bo/tswb.cc]

The Feicheng Centre Peach Garden is regarded as the major treasure-chest of Feicheng peaches. [Photo by Zhang Bo/tswb.cc]