The second cultural consumption season for the benefit of local residents kicked off recently in Tai'an, Shandong province, aiming to raise public awareness of cultural consumption and promote the upgrading of the structure of cultural consumption.

Jointly organized by the city's propaganda department, and the bureau of culture, radio, film, television, press and publication, the event is constituted of seven types of activities and adopts an operation system of "a coupon, a platform, an area, a store, a demonstration unit".

Three million yuan ($434,814.33) of special funds were provided by the Tai'an government for the organization, promotion, and coupon issuing of the event.

The event, which started in July, will run until October.

The news conference to announce the commencement of Tai'an's second cultural consumption season for the benefits of local residents is held in Tai'an, Shandong province on July 27. [Photo/1545ts.com]

The seven types of activities:

1. Art performances

Various art performances, including films and teleplays, dramas and operas,  and musicals, will be on show across Tai'an city.