Thanks to the Tmall Double Eleven Global Shopping Festival, rural women in Zibo, Shandong province engaging in the hand-made cotton-padded jacket industry are stepping up and preparing goods for the peak sales season online.

In recent years, the handmade cotton-padded jackets processed by local peasant women have been sold to all parts of the country through online e-commerce platforms, with annual sales volume exceeding 10,000 pieces, making this traditional handicraft skill a godsend for local women to increase incomes.

Nov 11, also known as the "bare sticks holiday" and a day originally meant for young people to celebrate being single, has become the world's largest 24-hour online shopping carnival.

A senior rural woman sews the cotton-padded jacket in Zibo, Shandong province, Nov 6. The characteristic cotton print winter clothes embrace peak season as it is getting colder and colder. [Photo by VCG/dzwww.com]

Rural women in Zibo, Shandong province arrange cotton-padded jackets for the Tmall Double Eleven Global Shopping Festival during which the sales will increase sharply. [Photo by VCG/dzwww.com]

Rural women engaging in the hand-made cotton-padded jacket industry in Zibo, Shandong province prepare for this year's online shopping spree known as Double 11, which falls on Nov 11 annually. [Photo by VCG/dzwww.com.cn]