The Shandong provincial government recently released a five-year plan to shift growth drivers from old to new. According to the plan, the province will make efforts to further develop its cultural sector, promote the industrial transformation and upgrading, as well as turn cultural and creative industry into a new momentum of economic growth.

According to the plan, the added value of cultural and creative industry of Shandong province is estimated to achieve 560 billion yuan ($88.47 billion) by 2022, accounting for 5.6 percent of the province's GDP.

Specific measures are expounded in the plan to promote inheritance and development of regional traditional culture, such as:

-implementing the plan of "Internet + fine Qilu traditional culture" to extend cultural industrial chains, including tourism performing art, study tours, industrial heritages and architectural expos;

-promoting the construction of Qufu traditional culture demonstration area and fostering the brand of "Shandong, birthplace of Confucius" and lifting the international profile of Confucianism through major activities with international influence such as the China (Qufu) International Confucius Cultural Festival, the Nishan Forum on World Civilizations and the World Confucian Conference;

-building the Grand Canal cultural belt (Shandong section);

-promoting construction of Qi cultural demonstration areas to fully utilize the advantages of the province's rich cultural legacies such as Dawenkou culture, Mount Tai culture, spring culture and marine culture.

The plan emphasizes that Shandong will adopt strategies of "Culture +", "Internet +" and high and new technologies to tackle the issues of unreasonable industrial distribution, upgrade traditional cultural industries such as publishing, printing, film and television production, and arts and crafts, fuel the development of new industries such as stream video, mobile media, digital publishing, animation and game, and creative design.

The plan also illustrates that Shandong will foster a batch of cultural industrial incubators, cultivate more than 1,000 small and micro cultural enterprises, build provincial-level cultural industry experimental parks and offer support to Shandong-based cultural companies to go public.