An expo showcasing hundreds of time-honored Chinese brands opened in Shandong province on Sept 1.

The three-day event brought together 240 Shandong-based brands and another 100 brands from other areas.

Shandong's government hosted it to answer the central government's call to revive time-honored brands nationwide. The expo promoted tradition and innovation.

Over 60,000 people visited. More than 5,000 products were displayed.

On-site and online activities generated over 21 million yuan ($3.21 million) in sales.

Century-old enterprises' leaders delivered keynote speeches and shared experiences at a forum.

There were more than 10,000 time-honored brands when New China was founded in 1949.

About 1,100 time-honored brands are currently accredited by the Ministry of Commerce, and 71 listed companies own 156 of them.