A time-honored brand exhibition opened in Qingdao Center, Shandong province, recently, attracting more than 40 famous enterprises.

The exhibition was jointly organized by the Qingdao Bureau of Commerce and Qingdao's Shinan district government, and included various brands of catering, food, shoes & caps, alcohol, photography and watches & clocks.

The exhibition was aimed at encouraging these enterprises to expand their markets and stimulate consumption, which is conducive to national culture protection and the innovation of these time-honored enterprises.

With its larger-scale, the exhibition invited seven enterprises in Zhejiang province –such as Wufangzhai, the famous Jiaxing brand with an 80-year history featuring various meat zongzi. The exhibition organizers will jointly hold a string of themed activities in a time-honored brand TV interview, a summit forum for entrepreneurs as well as a time-honored products exhibition. There will be 12 enterprises showing their unique skills every day to display these enterprises' rich culture and long history, such as Chunhe Hotel and Tianzhen Studio.

The Shinan district government will sign a cooperation agreement on the training of time-honored brand entrepreneurs with the Hangzhou Time-honored Brand Research Institute.

Qingdao has 29 local enterprises which have been awarded the titles of China time-honored brand and Shandong time-honored brand. The municipal government put forward the development strategy of revitalizing the time-honored brand. With nine famous brands, Shinan district is considered to be one of the places where various time-honored brands originated and will take this opportunity to promote cultural heritage and stimulate commercial development.