Baotou English website serves readers around the world

(chinadaily.com.cn)

Updated: 2015-12-25

A new English language website – Baotou, China (http://innermongolia.chinadaily.com.cn/baotou/) – had its official opening on Dec 25, with backing from Baotou city and chinadaily.com.cn. It provides an authoritative Baotou English news platform to serve readers around the world.

Baotou, also known as Lucheng city, is the largest city in the autonomous region and an important transport hub. Baotou plays a key role in the economic expansion of Inner Mongolia and the implementation of China's Belt and Road Initiative.

Sun Hongmei (middle), director of Baotou's publicity department and Sun Bing (second right) mark the start of the Baotou English website on Dec 25, 2015. [Photo by Wang Xin/chinadaily.com.cn]

Sun Hongmei, director of Baotou's publicity department, Li Jun, deputy director of Baotou's publicity department, Sun Bing, general manager of the China Daily Website, Dong Zhixin, head of China Daily's International Communication department and Yuan Hui, head of China Daily's Inner Mongolia autonomous region office attended the launch ceremony.

Sun Bing said that Baotou is known as the "steel city in the grassland" and the "capital of rare earth," and is renowned for its strong economic power, vigorous industrial enterprises and leading scientific and technological innovation. It also enjoys the advantages of its location and abundant high-quality mineral resources.

China Daily has been attaching great importance to the reports of Baotou news, especially those on the renovation of shanty towns and the "Tell Full Coverage" project, and it will continue publishing more stories characteristic of Baotou.

The English language website named Baotou, China is officially launched on Dec 25, 2015. [Photo provided to chinadaily.com.cn]

Sun Hongmei noted that the English website is the autonomous region's first English website for a city at that level and will certainly help foreigners learn more about Baotou by providing a more transparent image.

The new website caters to the international community by providing detailed information on the city and the latest local news updates with a fresh perspective. The site will raise Baotou's global profile by opening a window to and for foreigners.

The website has eight major columns with various features. For example, a "News" section has the latest news and developments, and a "Specials" column covers interesting aspects of local life or big events. Other columns are called About Baotou, Doing Business, Visiting, Ethnic Culture, Living, and Government. These columns and features provide a local perspective and show the world that Baotou has an ideal location, great resources and interesting culture, and is a good place in which to invest or travel.

China Daily, China's leading English-language news organization, has a growing popularity abroad and is the first choice for many people who are interested in learning about China through the English language media. Its English news website -- chinadaily.com.cn -- clearly has an advantage when it comes to developing websites. It has provided almost 200 websites for major governments and enterprises in China, including the central government State Council's English website, launched on Oct 8, 2014.