REME Diamond Night, a large outdoor fashion party, was held at the Golden Way Golf Club in Xiamen, Fujian province, on May 17.

Divided into two parts, the party attracted nearly 200 guests from all circles in Xiamen, including CEOs, senior executives, and VIP customers.

Partygoers were asked to keep to a blue dress code, and most followed the dress code with a variety of attractive garments. They enjoyed a fun evening of dancing, chatting, drinking and making new friends.

Craig Swindell, brand ambassador for Chivas Royal Salute who comes from Scotland, shared his knowledge and etiquette for tasting whisky.

A charity auction was also held at the party, at which a bottle of Chivas Royal Salute Collector's Edition, autographed by the duke of British XIII Argyle, was sold for 50,000 yuan ($8,015), up from 8,800 yuan.

All money collected at the auction will be donated to children’s welfare associations in Xiamen.

REME has popularized the party culture of peace, love, unity and respect since the brand was established.

Source: China Daily Fujian Bureau.