By Li Weiming, Yang Yan, Jiao Xiaodong, Gu Shuzhong, Liu Guohui, Zhang Xiaoyan, Li Chunyan & Wu Di, Research Team on “The Approach, Mechanism and Mode of Realizing the Value of Ecological Products,” Research Institute of Resources and Environmental Policies, DRC

Research Report, Special Issue, No.103, 2019 (Total 1731)

2019-11-8

Abstract: Heilongjiang province in northeast China has made endeavor to follow the concepts that lucid waters and lush mountains are invaluable assets and a world of ice and snow in Heilongjiang also constitutes invaluable assets. Heilongjiang province has searched for value realization of ecological products in many ways and created influential modes represented by Wuchang green organic rice and Yichun ecological tourism. The practices of Heilongjiang on developing eco-agriculture and eco-tourism make good references for other parts of China. The revelations drawn from Heilongjiang province’s experience are mainly as follows. It has adhered to innovating the ecological industrial development mode, adopted a healthy, green, low-carbon, sustainable, recycling and intelligent development approach, enhanced the brand awareness of ecological industries and promoted brand building and protection. By bringing into play the leading role of technological innovation and overall planning, it has ensured the quality of ecological products and sound development of ecological industries, channeled great effort into policy support, strengthened governmental supervision and management, and furthered the promotion of its distinctive ecological products through brand name marketing.

Key words: ecological products, value realization, practices, references, Heilongjiang province