By Zhang Xiaohuan, Research Team on “Creative Inheritance of Fine Traditional Chinese Culture”, Institute of Public Administration and Human Resources, DRC

Research Report, Special Issue, No.57, 2019 (Total 1685) 2019-8-6

Abstract: The display of museums’ creative cultural products is an important way to vitalize cultural relics. Based on swift development, the innovation of museums’ creative cultural products in China is of great significance. However, the current development mode of these products in China is relatively simple, featured by coarse duplication and casual “symbol labeling”. The competition of creative cultural products between different museums mainly depends on the amount of cultural relics resources and the advantage of geographical locations for urban tourism, whereas the government’s input in science and technology, personnel cultivation and creative research and development is relatively scarce. In the future, in order to promote the sound development of museum cultural products in China, efforts need to be made to change the old mindset, make the cultural products become more integrated, science-and-technology-oriented, fashionable and market-based, establish a national cultural relics resource sharing network platform, continuously increase the creativity added value of commercialized cultural resources, strive to promote the integration and development of related industries, and enhance the cultural transmission capacity and influence of Chinese culture across the board.

Key words: museums, creative cultural products, cultural transmission