On November 10th 2014, the three-day China Trademark Festival (the Festival) was successfully concluded. According to incomplete statistics, by hosting ten forums, the Festival attracted around 5,000 related talents and professionals, such as experts, scholars and government officials around the world as well as the officials from WIPO, who gathered in Suzhou (a famous historical, cultural and scenic city in China) discussing the implementation of trademark strategies, and exploring the way to accelerate the internationalization of Chinese brands. During the Festival, China Brand Exposition, an important composition, attracted nearly 150,000 visitors in three days by having over 560 exhibitors. The exposition achieved field sales of 5 million yuan, and online sales of 150 million yuan, with exhibitors contributing orders of nearly 100 million yuan.

(Source: China IP Magazine)