Fashionable media group

China's film producer and record label Huayi Brothers Media Group is stepping into the high-end fashion industry.

Collaborating with Fujian province based menswear brand Septwolves, the company held a fashion show for its latest work - a haute couture collection. Huayi Brothers' most important male entertainers, such as Zhang Hanyu, Li Chen, Shao Bing and Bao Jianfeng, paraded more than 60 pieces from the collection.

The collection will be used in various films and TV series. A-listers will also wear its offerings during important occasions.