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Claims Coke will not make children fat or rot their teeth have landed Coca-Cola in trouble with Australia's consumer watchdog, which Thursday ordered the soft drink company to correct its advertising.
Coca-Cola South Pacific (CCSP) last year ran advertising titled "Motherhood & Myth-Busting," featuring popular Australian actress Kerry Armstrong and claiming Coke was "kiddy-safe."
As well as claiming Coke did not make children fat or harm their teeth, the full-page print ads sought to combat public perceptions that Coke was packed with large amounts of caffeine.
"Now that I've found out what's myth and what isn't, it's good to know that our family can continue to enjoy one of our favorite drinks," Armstrong said in the advertisements. "My boys now call me Mum, the Myth Buster!" she said.
The company also said in the ads it was time "to state the facts and to help you understand the truth behind Coca-Cola."
But the powerful Australian Competition and Consumer Commission Thursday ordered CCSP to correct its claims.
"Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay," ACCC Chairman Graeme Samuel said in a statement.
"They also had the potential to mislead parents about the potential consequences of consuming Coca-Cola," he said.
CCSP had agreed to publish corrective advertisements in major newspapers in every major Australian city, as well as on the company's own website, Samuel said.
The company was also ordered to include the correct levels of caffeine for Coca-Cola, Diet Coca-Cola and Coca-Cola Zero after the ads claimed the soft drink contained the same amount of caffeine as tea brewed from leaves or bags, or as instant coffee.
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(Agencies)
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可口可樂公司不久前刊登的一則廣告讓其惹禍上身，該廣告聲稱可樂不會導致兒童肥胖或損害牙齒。澳大利亞一家消費者權益機構于本周四要求這家軟飲料公司對廣告作出修正。
可口可樂南太平洋分公司（CCSP）于去年登了一則名為“身為人母，戳穿荒誕說法”的廣告。該廣告由澳大利亞著名女演員凱麗?阿姆斯特朗主角，聲稱可口可樂“對兒童無害”。
除了聲稱可樂不會致兒童發胖及損害牙齒外，這則整版的平面廣告還試圖改變公眾對于可樂中含有大量咖啡因的看法。
阿姆斯特朗在廣告中稱：“我已經知道了哪些是荒誕的說法，哪些不是，很高興知道我和家人可以繼續享用我們最喜歡的飲料了。我的兒子們現在叫我‘戳穿謊言的媽媽’。”
廣告還稱，現在是時候“說明事實，幫你了解可口可樂背后的真相了”。
但是強大的澳大利亞競爭和消費管理委員會于本周四要求CCSP更正這種說法。
該委員會主席格雷米?薩繆爾在一份聲明中稱：“可口可樂的廣告說辭完全不可接受，這會給消費者造成一種印象，即可樂不會致人體重增加、肥胖及損害牙齒。
他說：“這則廣告還可能會誤導父母有關飲用可口可樂潛在后果的看法。”
薩繆爾稱，CCSP已經同意在澳大利亞各大城市的主要報紙以及該公司網站上刊登更正版廣告。
該廣告還稱可口可樂與茶葉或袋泡茶及速溶咖啡所含的咖啡因量差不多，因此可口可樂公司還被要求公布可口可樂、健怡可樂、零度可口可樂中咖啡因的確切含量。
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想瘦身嗎?別看美女廣告！
（實習生許雅寧 英語點津姍姍編輯） |
