2015年創(chuàng)業(yè)者必讀的八本書

4. Zero to One: Notes Startups, or How to Build the Future by Peter Thiel
《從零到一：創(chuàng)業(yè)筆記之如何打造未來》，作者：彼得·泰爾

The following excerpt sums up the concept of Theil's book: "Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1."
從書中節(jié)選的這句話可以概括全書的理念：“做其他人已經(jīng)知道如何做的事情，會(huì)將世界從1帶到n，只會(huì)增加更多類似的東西。而創(chuàng)新則是從0到1的過程。”

This bestseller is geared specifically towards the startup community as it offers invaluable advice on what to consider and what to avoid before moving forward. Additionally, the author offers his philosophy on business, which helps the reader generate new ideas he or she may not have considered previously.
這本暢銷書主要面對(duì)的是創(chuàng)業(yè)者，書中對(duì)于創(chuàng)業(yè)之前需要考慮和應(yīng)該避免的問題，提供了許多寶貴的意見。此外，作者還描述了自己的商業(yè)理念，可以幫助讀者產(chǎn)生一些之前未曾想到的新想法。

5. ThinkerToys by Michael Michalko
《商業(yè)創(chuàng)意全攻略》，作者：邁克爾·米哈爾科

The ability to create is just that — a developable ability — that can be learned and improved upon much like any other competency, and the author does just that in this creativity "bible." After all, creativity and opportunity are what emboldens wannabe startup founders to take the plunge into the world of debt known as entrepreneurship. ThinkerToys, and its companion Thinkpad: A Brainstorming Card Deck, offers 33 different exercises and 56 cards that will spark your creativity and inspire the innovation monster within.
創(chuàng)造力是可以培養(yǎng)的，與其他能力一樣，可以通過學(xué)習(xí)加以掌握，并不斷增強(qiáng)，在這本創(chuàng)意“圣經(jīng)”中，作者意在教會(huì)讀者如何培養(yǎng)創(chuàng)造力。畢竟，只有具備創(chuàng)造力和機(jī)會(huì)，那些渴望成功的創(chuàng)業(yè)者們才能有膽量投身到創(chuàng)業(yè)當(dāng)中。《米哈爾科商業(yè)創(chuàng)意全攻略》和配套的《頭腦風(fēng)暴卡片》（Thinkpad: A Brainstorming Card Deck），共提供了33種不同的練習(xí)和56張卡片，肯定能激發(fā)你的創(chuàng)造力，釋放你內(nèi)心強(qiáng)大的創(chuàng)新力量。

6. Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand
《堅(jiān)不可摧：關(guān)于生存、韌性與救贖的二戰(zhàn)故事》，作者：勞拉·希倫布蘭德

There's a reason why this book is number one on Amazon and a Hollywood motion picture. While entrepreneurism isn't quite the theme of this book, the lessons of personal sacrifice, survival and resiliency are. After reading this book your perspective on founding a startup may change because if the main character, Louie Zamperini, overcame the challenges and catastrophes he faced, then so can you.
這本書能登上亞馬遜暢銷榜榜首，并且被好萊塢改編成一部電影，是有原因的。雖然創(chuàng)業(yè)并非本書的主題，但其中所描述的個(gè)人犧牲、生存和韌性，卻對(duì)創(chuàng)業(yè)者大有裨益。讀過這本書之后，你對(duì)創(chuàng)業(yè)的觀點(diǎn)或許會(huì)發(fā)生改變，因?yàn)榧热粫械闹魅斯芬住べ澟謇锬崮軌蚩朔鞣N挑戰(zhàn)和災(zāi)難，你也可以。