產(chǎn)品的銷售價(jià)格在企業(yè)的營(yíng)銷過(guò)程中是一個(gè)十分敏感而又最難以有效控制的因素。它直接關(guān)系著市場(chǎng)對(duì)產(chǎn)品的接受程度，影響著市場(chǎng)需求量即產(chǎn)品銷售量的大小或企業(yè)利潤(rùn)多少。因此，討價(jià)還價(jià)是商務(wù)公關(guān)人員在商務(wù)活動(dòng)中的一項(xiàng)必備技能。

讓我們來(lái)看下面2段小對(duì)話：

Dialogue I

A: What's your price per dozen for leathern gloves?
每打皮手套的售價(jià)是多少？

B: 30 dollars per dozen.
每打30美元。

A: It's much too high. We have another offer for a similar one at a much lower price.
太貴了。同樣的產(chǎn)品，我們另外得到的報(bào)價(jià)比這低得多。

B: I can assure you that our price is the most favorable. A trial will convince you of my words.
我向你保證，我們的價(jià)格是最優(yōu)惠的，試一試你就知道了。

A: If you can go a little lower, I'd be able to give you an order on the spot.
如果你能把價(jià)格降低些，我現(xiàn)在就訂貨。

B: That's out of the question. You musk know that the cost of production has risen a great deal in recent years.
這是不可能的。你知道，近幾年里生產(chǎn)成本增加了很多。

A: I hope you'll give a second thought to it.
希望你再考慮考慮。

B: We have to discuss the problem later.
我們只好下次再討論這個(gè)問(wèn)題了。

Dialogue II

A: Well, to come straight to the point, could you tell us something about your new price?
那好，開(kāi)門(mén)見(jiàn)山地說(shuō)吧，能說(shuō)說(shuō)你們的新價(jià)格嗎？

B: Most willingly. It's $600 per ton.
很樂(lè)意。每噸售價(jià)600美元。

A: That's a high price.
好貴啊！

B: But you know, the price of this article has soared up since last year.
但你知道，去年開(kāi)始這種商品的價(jià)格就在猛漲。

A: I know. But I must say it's still unacceptable.
我知道。但我還是不能接受這個(gè)價(jià)格。

（來(lái)源：競(jìng)學(xué)網(wǎng) 英語(yǔ)點(diǎn)津 Annabel 編輯）